If you’ve ever run a video ad campaign on Facebook, you know that you have to choose an objective. Sounds easy enough, right? You just choose one, upload your video, and it’s all systems go. But how do you know that you’re using the correct objective? And what happens if you use the wrong one? […]
Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad Read More »
Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your
How to increase conversions: Ideas, tools, examples Read More »
Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics
The Secret Sauce To Video Channel Growth (in 2019) Read More »
Sharing is caring! Okay. Don’t expect fluffy things that everyone knows. Do a little survey. I mean, a 13-year old blogger knows the importance of sharing a blog post on Facebook. He does that all the time. So, clear, I’m not telling you to: Share on Facebook Tweet it Share on LinkedIn You should do
How to Promote Your Blog To Grow Traffic, Links, and Shares Read More »
We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page views?
UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it.
Effective SEO Techniques that Work in 2019 & Beyond Read More »
Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords. For advertisers using
An updated look at Alpha-Beta in a world of close variants Read More »
Depending on how well your website is optimized for performance in the search engines, you can predict its demand among target audiences. The modern-day web has gotten impressively competitive, so every business is searching for better ways to gain a wider recognition in the online community. There are plenty of techniques that you can opt
10 SEO Approaches to Bring Traffic to a WordPress Site Read More »
With over 400 million daily active users of Instagram Stories in 2018, it is no surprise that many businesses are turning their focus to the power of Instagram Stories advertising: Source With 1 billion active monthly users, Instagram is one of the most popular photo- and video-sharing apps. Take a look at these Instagram stats:
How to Create an Attention-Grabbing Instagram Stories Ad Read More »
Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of the results, you can gather that you will get far more business
