Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting […]
Midwest Digital Marketing Day: Free Day of PPC Training On July 25th Read More »
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new features in advertising. While many of the videos feature our own Hanapin team, we also
Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft Read More »
Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of
At Hanapin, we live, breathe, and love PPC. It’s what we do for clients and what we’re passionate about. We’ve been producing PPC Hero since 2007 and Hero Conf, a conference series dedicated to our fellow PPC enthusiasts, since 2012. And now, we’re excited to introduce our newest initiative – Hero Academy. Hero Academy is
Hero Academy: Training for Digital Marketing Heroes Read More »
What’s the most important ingredient in a successful training programme? And by successful, I mean training that actually results in learning that embeds new skills and behaviours. Obviously, the right trainer is critical, as is an appropriate learning environment and relevant and engaging course content. But I’d say that the most important element is the
What’s the secret of great training? Time. – Econsultancy Read More »
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
Since the start of the #MeToo movement, organizations have been taking a fresh look at their anti-sexual harassment policies and training in the workplace. For training in particular, the challenge is no less formidable today than it was in 2016 when the US Equal Employment Opportunity Commission released an extensive study on general harassment in
Rethinking Anti-Sexual Harassment Training in the Workplace Read More »
I work with a team full of lifelong learners. It is a requirement to work at Hanapin. Gotta have that thirst for knowledge. Something happens, though, when you have a diverse team with varying depths of PPC knowledge: one-size-fits-all training doesn’t work. One-size-fits-most doesn’t work. This is a problem I ran into when I sat
As PPC marketers, it is easy to think that lead gen and B2B are the same. B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get
As a business owner, the success of your business depends on your ability to train and motivate your people. Ask yourself 3 questions: Do you want your team to perform at a higher level? Do you want to improve their customer service skills? Do you want your business overall to run more efficiently? If you
Master the Skills of Training & Motivation to Grow Read More »
