Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers […]
Gen Z, Millennials, Gen X, Boomers and the Silents Read More »
There’s no doubt Google Display Network (GDN) is an advertising juggernaut, reaching 90% of internet users and giving access to a network of over two million websites and over 650,000 apps. It’s great, but like most ad platforms, if left unchecked, you can wind up wasting your budget on irrelevant clicks and traffic. GDN is
https://feeds.feedblitz.com/-/78987116/_/pammarketingnut.mp3 Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it’s just
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Thanksgiving always has a way of creeping up on us, but this year is especially bad since it’s a week earlier than normal. And while the holidays are always unpredictable when dealing with family (I’m looking at you Aunt Karen), thankfully things are much more predictable when it comes to holiday shopping. Let’s take a
5 Black Friday Trends You Need To Know For 2018 (And How To Capitalize) Read More »
Bru-nO / Pixabay Tripp Phillips entered The Shark Tank with his dad and sister to pitch his patented product, Le-Glue. The twelve-year-old developed the product with his dad to solve a major frustration he had with his favorite toy. When building with interlocking bricks, Tripp found that it was very easy to accidentally drop and
Daria-Yakovleva / Pixabay Summer has come and gone and Fall is well underway. Its time to get your business ready for the holidays! If you think you can wait, think again – it takes time to plan and execute your holiday operations. Here are 7 tips for you to consider: Optimize your website: Whether you
What You Should be Doing Now to Get Your Business Ready for the Holidays Read More »
JuralMin / Pixabay Following the Wayfair v. South Dakota Supreme Court ruling on June 21, 2018, retailers with a large ecommerce channel and digital native brands have been up in arms about the tax implications and increased burden on their business. Tax collection, calculation and remittance are inherently complex topics. To get our audience the
This week, the Supreme Court issued a long-awaiting ruling in South Dakota v Wayfair, Inc. Given the interest in this ruling and ongoing debate concerning its impact, we wanted to share our perspective with BigCommerce merchants. Background In March 2016, South Dakota passed Senate Bill 106 (S.B. 106), which required sellers of goods or services
The Impact of The Supreme Court’s Ruling in South Dakota v Wayfair Read More »
We couldn’t stop at just one. With national Pride Month coming to an end, we’re looking back on some of our favorite emails. Since Pride is all about representation, it’s even more important to get your message and images just right; and these emails are some of the best and brightest we’ve seen so far.
qimono / Pixabay In March of 2018, Adobe announced that it would be shutting down its Business Catalyst platform and no longer accepting new websites after June 18, 2018. There are over 1.8 billion websites currently on the internet and while only around 0.1% of them use Business Catalyst, that still means that roughly 1.8
Adobe Business Catalyst is Shutting Down: What Should You Do? Read More »
