If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler. What once could have been […]
What is Google Tag Manager and What Does It Do? Read More »
So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a long, complicated process and can be a little
Going through a Rebrand? Here’s How We Approached It for a Large, International Client Read More »
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping
How to Compete with Amazon: Win with Guided Selling Read More »
It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018. 1. Automate, automate, automate. Almost 50% of small business owners spend
Small Business Hacks: 8 Tips We Trust Read More »
Interviewing is hard. It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door. According to FitSmallBusiness, this
Job Interview Tips: What Not to Say in a Job Interview Read More »
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members
Tableau Data Viz: A Few Things You Might Not Know Read More »
No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a
How Long Should You Run Your A/B Test? Read More »
In the world of digital analytics, automation is one the biggest keys to ensuring you obtain maximum value from how and where you spend your time. Automation is the mindset of spending time upfront to save you time in the future. This could save hundreds or thousands of hours if done correctly. With this time,
Adobe Report Builder: The Definitive Guide Read More »
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking
SEO’s Long Tail Keyword Problem Read More »
About Our Guest Blogger At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave. David Karalis is a Seer SEO alum who moved on five years ago. Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward.
What Cannabis Can Teach You: Navigating an Industry with Heavy Advertising Restrictions Read More »
