Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of […]
4 ways to capture an audience for your holiday marketing Read More »
Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting
Our Top Holiday Tips for Small Businesses Read More »
Why Does SEO Matter? You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close? It’s simple: Organic Search naturally brings in highly qualified customers and leads. When
SEO for Startups: Bootstrapping Your SEO Strategy Read More »
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating
10 Ways to Use PPC, SEO and Analytics Together Read More »
MailChimp has more than 16 million customers, and each of them has a unique story. In every edition of our What’s in Store newsletter, we delve into these stories to learn more about each company’s experiences—both good and bad. We love passing along the tips, tricks, and advice they’ve picked up along the way, because
In Case You Missed It: What’s in Store Read More »
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to
Where to Add Campaign Tags: A Comprehensive Checklist Read More »
A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that
The Essentials of Marketing Automation Read More »
Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to
How to Use Promo Codes to Boost Your Bottom Line Read More »
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,
Lowering Brand Bids Can Help Increase Conversions Read More »
Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s
The Seer-Cathalon: What It’s Like to Intern at Seer Read More »
