It’s amazing how many opportunities we get as buyers to feel dumb. Imagine you need a new laptop and maybe it’s been a while since you last purchased one. What would you look for? You’d probably glance at things like processor speed and storage capacity and hope you got what you needed. But a company […]
Sandra told me that her cousin shared an article about how schools were no longer teaching analog time telling in school. Wait. They were until now? Why? Whether we’re talking about kids in school or grown ups in the workplace, it feels like the majority of what people are learning comes from old and outdated
I’m in the business of helping companies use tech to drive better customer interactions. I help companies earn more customers. The most common way people employ me is to help them build content marketing projects, expand their existing ones, or in general, turn their marketing, sales, and communications efforts into something more effective. Well guess
Customers Don’t Want Content – They Want a Better Path Read More »
One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing and communications workflows you send to your customers. It sounds tricky, but the truth is that the data is often there, and with just a little bit of manual intervention, there could be even more.
