I’m in the business of helping companies use tech to drive better customer interactions. I help companies earn more customers. The most common way people employ me is to help them build content marketing projects, expand their existing ones, or in general, turn their marketing, sales, and communications efforts into something more effective. Well guess […]
Customers Don’t Want Content – They Want a Better Path Read More »
If you’ve known me for a while, maybe you’re wondering, “What’s Chris up to right now? Why is he talking about stuff like AI, blockchain, chatbots, and the IoT?” I know. It feels weird, because maybe you have me categorized wrong like lots of people do. Maybe you thought I was supposed to talk about
Bring the Edge to the Center and the Center to the Edge Read More »
In 2009, Julien Smith and I wrote Trust Agents. It was a book about how to be human across the web. Now, almost a decade later, I’m hot on the trail of how companies can extend their business relationships even more, and how emerging technologies like blockchain are helping deliver TRUST at a distance. China’s
When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works. What does it take for your business to stay
What Does it Take For Your Business to Stay Top of Mind? Read More »
Amazon Alexa and Google Home have the same problem: they can do some really clever things that make them feel “real” to us, but the illusion is easily shattered. You might think “So what? That’s Amazon’s and Google’s problem.” But the thing is you need this, too. Smart Speakers Aren’t All That Smart I can
Amazon Alexa, The Need for Better CRM, and Trust Read More »
