After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a […]
Social media 2018 put the spotlight on data, video, Stories Read More »
The New York Times reported that Democrats created fake Russian Twitter bots in a disinformation campaign, also known as fake news, in order to influence voters to influence the Senate election in Alabama. The campaign was reportedly funded by liberal billionaire Reid Hoffman and included the creation of more than a thousand Russian-language accounts that
Democrats Created Fake Russian Twitter Bots to Influence Election Read More »
With every year, new Twitter tools pop up and others die off. Here’s an updated list on which Twitter tools to keep in your marketing arsenal. In mid–2018, Twitter made some changes to their API like removing an automatic timeline refresh and limiting some push notifications. This change affected all third-party apps and consequently, how
8 Twitter tools to complement your social media marketing Read More »
There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog,
Follow. Follow. Follow. Change tab. Unfollow. Unfollow. Unfollow. This was how I’d spend the first 30 minutes of every day. It was 2013 and marketers I knew were telling me that Twitter was the place to be – that with the right strategy, you could propel your traffic to never-before-seen levels. However, if I wanted
The Easiest Way to Turn Social Engagement into First-Time Buyers Read More »
According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team compiled a “Best of” list naming the brands they believed stood out in 2018. Of the eleven categories — from Best Brand Voice to Best Launch Moment — using Twitter as a
Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list Read More »
In today’s digital era, businesses have never been more able to connect with their customers – both locally and all over the world. And this holiday season, 34% of consumers say they plan to spend more than they did last year; 36% plan to spend more online, according to research by Qriously. So what can your
7 Holiday Marketing Strategies to Increase Sales this Season Read More »
Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. The initiatives are part of the Time Well Spent movement, a concept introduced by former Google design ethicist Tristan Harris whose Ted Talk “A handful of tech companies control billions
Marketers say Time Well Spent movement isn’t influencing social media plans Read More »
How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just
Twitter Threads Generate Higher Reach, Engagement, and Referral Traffic Read More »
Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game. This is the second consecutive year for #BrandBowl, a Twitter competition recognizing brands that drive the most engagement during the big game. Why you should care. For
