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10 inspiring digital marketing campaigns from Coca-Cola

Advertising, Coca-Cola, community management, Content, Content marketing, Facebook, Mobile, social, super bowl, twitter /

Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth […]

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How to Get Followers on Twitter With Influencer Engagement

Influencer marketing, Social Media, twitter /

Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult! It’s not enough to follow people and hope they’ll be kind enough to follow you back – growing a business’s Twitter following needs a strategy. Influencers should be a part of that

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Why Decentralizing Social Media Makes Sense

blockchain technology, Facebook, Marketing, Social Media, Social media marketing, twitter /

Why Decentralizing Social Media Makes Sense There have been a number of different ideas about the future of social media in the wake of the Facebook Cambridge Analytica scandal. Some have suggested that Facebook needs to be regulated, much like any other communications or media company. Others have suggested that self-regulation might be the path forward.

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Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta

John Lewis, John Lewis Christmas ad, social advertising, twitter /

The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season. But for an unfortunate computer science educator in Virginia, USA named John Lewis, it’s an annual exasperation. That’s because in 2007, Mr. Lewis joined Twitter with the handle @JohnLewis

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Retailers can expect 32% more social messages for holiday 2018

Enterprise, Facebook, Instagram, Social Strategy, twitter /

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may

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Live Streaming Videos: The Most Powerful Way to Share Content

audience engagement, audience interaction, brand video, broadcasting, call to action, facebook live, live streaming video, Live Video, Marketing Strategy, periscope, Q&A, twitter, video content promotion, Video Marketing, video quality, YouTube /

Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43%

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Is It About Your Brand Or Is It About Your Followers?

Facebook, Social Media, Social media marketing, social proof, twitter /

Is It About Your Brand Or Is It About Your Followers? For any brand thinking of developing a social media presence, the first instinct is to get as big as possible. And, if that brand is paying thousands of dollars a month to a digital marketing agency, you can surely bet that they will expect

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Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off

Advertising, DigitalMarketingNews, Election, MarketingNews, Ned Segal, SocialMediaNews, twitter /

Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers. Twitter CFO Ned Segal recently discussed Twitter’s advertising initiatives, how they are dealing with suspicious accounts and how they are working to improve the health

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