Facebook is getting a bad rap these days for its latest algorithm changes, which makes it increasingly challenging for businesses to gain organic visibility on the platform. But it’s not the only social network that is making algorithm adjustments – Twitter, LinkedIn, Instagram, and practically every major social media platform are following suit. The end […]
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With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter recently announced that it’s making more critical information accessible in its Ads Transparency Center. Users
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rvlsoft / Shutterstock.com In anticipation of the upcoming midterm elections, Twitter is rolling out phase two of its efforts to bring more transparency around political ad campaigns. Starting today, anyone around the globe will be able to search ads displayed on Twitter within the last seven days via the app’s new Ad Transparency Center. The
Twitter’s new Ad Transparency Center shows all ads shown in past 7 days Read More »
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security
Throughout my time as a business woman, which has been more years than I care to count, I’ve been asked by several companies to speak to their PR/marketing department about their respective social media presences. Now, we all know the benefits of using social media, especially if you want to brand your company as being
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Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject. However, in order to take full
Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice
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Of the numerous Twitter metrics to track, Twitter impressions should be high on your list. When combined with other metrics, tracking impressions gives you an idea of how far your Tweets have gone. Twitter impressions are one of the indicators of brand presence. If you want to have your pizza company known across Twitter, then
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We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
How does your business’s social media use measure up? Last month, I shared some interesting updates about how American consumers are using social media. But how are small businesses using social media? MarketingProfs recently reported on a new survey by Clutch that has the latest insights. Here’s what you should know. The majority of small
