When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or video, but where do your eyes go next? If you’re like me, I’m betting it’s to the name of the company sponsoring the post. In fact, that’s often the first thing I […]
6 dimensions of online reputation that should guide your social media marketing Read More »
Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet This
Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research] Read More »
Top 5 Ways to Get Your Hashtag Trending on Twitter Hashtags remain a crucial component of Twitter marketing strategy for marketers and brands worldwide. In fact, more than 47% tweets are accompanied by hashtags. Here’s why: Tweets with hashtags receive 2 times more engagement than those without hashtags. Tweets with one or two hashtags offer
Top 5 Ways to Get Your Hashtag Trending on Twitter Read More »
5 Ways Visuals Can Help You Conquer Social Media Does your company rely on online sales in order to boost profits? In this guide we’ll look at strategies you can use right now to increase the effectiveness of your social media marketing efforts. Customers love social media because it’s an instant two-way communication portal with
5 Ways Visuals Can Help You Conquer Social Media Read More »
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience Read More »
Last Updated: May 3, 2018 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is
Always Up-To-Date Guide to Social Media Image Sizes Read More »
May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available
It’s not as simple as just picking a good image Even though Open Graph tags use an open standard, each platform (Facebook, Twitter, WhatsApp, etc) treats Open Graph tags slightly differently. Some even have their own proprietary ‘versions’ of Open Graph tagging, too. Twitter’s ‘twitter card’ markup, for example, bears a strong resemblance to, and
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB, and multiple gaming companies. The social media platform is also developing eight new pilot series via Niche, Twitter’s creator network, and pairing them
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships Read More »
What’s the latest on your customers’ social media habits? The Pew Research Center recently released the results of its latest study on US social network use. Here are some of the trends you need to know to make your social marketing a success. What’s the most popular social media network? You might be surprised. Although
