Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social […]
10 Textbook Strategies for Social Media in Higher Education Read More »
UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to
If you’re reading this post, you’ve probably already come across plenty of industry data about the power of influencer marketing. As per Raghav Haran: Influencer marketing is a type of word-of-mouth marketing that uses key leaders to drive your message…. Rather than marketing directly to a large group of consumers, you pay influencers to get the
6 Tools that Make Tracking Your Influencer Marketing Campaigns Easy Read More »
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To get a sense of how events like this drive store visits, we set out to
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns Read More »
Twitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation apps to manage their Twitter activity. The site announced it is no longer permitting identical — or even substantially similar — content to be simultaneously posted from multiple accounts. It is also eliminating the ability for
We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path to the hunting grounds, he might out-compete his neighbor for the annual mastodon haul. Thousands of years of evolution have not dulled this impulse, and
Why hacking social media algorithms is a losing strategy Read More »
Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year
Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for the fourth quarter of 2017. No, the surprise was not really in the amount of profit it made for that quarter but on the fact that the company made a profit at all—a first in its 12-year existence. In an
After 12 Years of Losses, Twitter Finally Turns a Profit Read More »
Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans like to talk about the commercials.
Going beyond Super Bowl engagement metrics to find what consumers really think Read More »
