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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

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To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing […]

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Will New Video Ads and Internal Agency Finally Propel Twitter Forward?

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October 25th, 2017 Twitter has, at minimum, three big problems: A declining base that is actually getting smaller in the United States Ad revenues that are similarly stagnant Constant battles over the platform being used for harassment and abuse Add to this list the fact that while video has been available on Twitter since 2010,

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Available Targeting Options For Twitter Ads

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October 24, 2017 This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills.   Interests   Interest targeting makes for a great place to

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5 Tools to Create SEO-Friendly Content Step-by-Step

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Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics

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Twitter Doubles Its Character Limit for Select Languages

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Twitter is about to address one issue that has annoyed users of the social media platform for the longest time – its restrictive 140-character limit per tweet. On Tuesday, the company finally announced that it is now doubling the character limit per tweet from 140 to 280 characters. However, the expansion to the new 280-character

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7 Ways Video Helps Inbound Marketing

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Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is

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Businesses May Soon Get to Tweet Longer Messages — with Testing of #280characters

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Just as you’re finally mastering the art of squeezing your business’s message into a 140-character tweet, Twitter (NYSE:TWTR) goes ahead and changes it, sending the Twittersphere into disarray! Twitter Testing 280 Character Tweets After much speculation and hesitation, Twitter is currently testing an increase to its renowned 140-character limit. Some users are able to compose

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