Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits […]
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Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum
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Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up,
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The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for your job search? Social media can help. This is even more so
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Twitter is an amazing marketing, sales, and customer support tool. Its increasingly important role in helping campaigns go viral and political messages get spread is obvious proof of its power of influence. In 2016, an insurance company called Esurance ran a Twitter-focused campaign during the Super Bowl. The campaign earned them over 160K tweets and
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One of the highest forms of social media currency is a verification logo on top networks like Instagram and Twitter. Though both are governed by separate social media entities, the parallels as far as successfully being verified are very similar. For those not in the know, a blue verified icon on Twitter shows that an
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September 13, 2017 Last month I wrote an article on A Strategic Overview For Getting Started With Twitter Ads, and now I want to follow-up with a more in-depth look at the types of promoted tweets you can create. My ultimate goal is to create a basic collection of articles anyone can follow to get
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Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after rolling out Teams on TweetDeck, Twitter is bringing the account-sharing feature to its own mobile apps, the company announced on Thursday. As a result, people sharing a single account, such as the employees of
Twitter brings Teams to its mobile apps for on-the-go account sharing Read More »
Twitter is under fire over a recent update of its terms of service. Users vented their anger over a particular clause introduced by the microblogging site which seems to suggest that Twitter will now have the right to republish any user content and make it available to other parties without giving any compensation to the original
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By now, most brands use Twitter analytics tools of some sort. Whether it’s for analyzing Tweet performance, monitoring hashtags or other data, measuring your Twitter marketing efforts is a necessity. There are a ton of articles out there listing the “best Twitter analytics tools,” but here’s the thin–it doesn’t matter which tool you use if
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