Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. […]
Staying relevant and continually capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s absolutely critical to get the right social media video specs and advertising video dimensions and sizes. However, we couldn’t find all the correct social video sizes in one place.
Always Up-to-Date Guide to Social Media Video Specs Read More »
Small businesses drive the U.S. economy, and marketing drives a company’s growth, with 77% of small businesses using social media to promote and grow their business. So we wanted to know who’s behind the ideas and trends driving small business marketing? We scoured all sorts of social media and influencer tools, checked best-seller lists, and
The 50 Most Influential People in Small Business Marketing Read More »
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only
How to Use Twitter to Promote Your Event [Q&A] Social Media Explorer manages a community of marketers on its Facebook Group, The Social Media Explorers Club. We often get questions on the site that are relevant to our entire audience, so I thought I’d post this question from one of our Group members, Paul, who
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can
Optimizing Twitter Hashtags for your Business #Hashtags are the bread and butter of Twitter marketing. For B2B and B2C businesses alike, they can drive the right audiences to your brand’s profile. If you don’t know how hashtags work, the premise is simple. Tagging key phrases on social media sites creates clickable links. On Twitter, each
August 21, 2017 Thinking about advertising on Twitter for yourself or for a client? In this article, I will briefly cover a strategic overview for getting started with Twitter Ads. The topics I will touch on are the very first questions that I came to mind for me when I knew I was going to
Twitter is a key part of any social media marketing campaign. However, you don’t have to have a blog in order to make money through Twitter. There are several ways that you can make money through the social network without trying to sell your own products or services. Twitter is a powerful platform unto itself,
Tracking Twitter mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate inclusion in conversations. Research from Maritz and Evolve24 found that 83% of customers who made a complaint about a business on Twitter appreciated when a company responded. Unfortunately, that same study
