Whether you like it or not, social media is no longer a nice-to-have. It may have only had marginal effects on people about ten years ago, but social media now plays a central role in the way most businesses communicate and interact with their customer base and prospects. Now, successful brands on social media are […]
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The Twitter Universe May Look a Lot Different Than We Thought A new report from the Pew Research Center is almost certainly going to cause you to question your view of Twitter. Listen to Twitter CEO Jack Dorsey talk, and you’d think that almost all U.S. adults are using the social media platform, and that tens of millions of
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Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more
LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts Read More »
Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about this week, including Google’s update on what its first-price auction model will look like for
News Roundup 17th May 2019 Read More »
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses. Social media listening, the process of using a tool
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Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad
Twitter puts focus on exclusive media partnerships to attract video advertisers Read More »
Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature This week has seen another update to Twitter, this time to help stop the
News Roundup April 26th 2019 Read More »
Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and
Twitter’s ad revenue jumps 18% as marketers invest more on the platform Read More »
Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread
4 Ways to Acquire Customer Reviews Using Social Media Read More »
UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some interesting news this week, including the fact that the UK government is suggesting banning the
News roundup April 18th 2019 Read More »
