In an age of competitive digital marketing, having a responsive website and creating good content is only half the battle. When people take time to read your content and like it, they could potentially propel it to viral status. However, what guarantees an article or piece of content will gain massive readership? Remember, you need […]
Best Practices in Using Twitter for Business Read More »
Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team. Why you should care In his new role, Brodman will lead the team that works with the big holding companies and their
Twitter hires Google exec to head US agency development Read More »
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further. I’m not as tuned in to the SEO industry as I used to be in a past life as Editor of Search Engine Watch, but one place
18 smart women in SEO to follow on Twitter – Econsultancy Read More »
Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent
Facebook lost 15 million users? Marketers remain unfazed Read More »
In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that
Do you need exact match social media handles? Read More »
Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most often watching and engaging with video on the platform. The tool offers an aggregate look at when Twitter users are generally watching videos on the platform. It does not offer publisher-specific insights on when
Twitter’s new tool gives video creators insights to boost engagement Read More »
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started. (As always, don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) Nike celebrates women in its ‘Dream Crazier’ campaign Ahead of
The best social media stories & campaigns from February 2019 – Econsultancy Read More »
If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand.
The complete guide to Twitter listening Read More »
Networking today doesn’t cost you an arm and a leg anymore. Welcome to the world of Social Media – it brings more than 4.2 billion social media users to you. Imagine how many of them could be your potential customers! But if you are not doing as great as your competitors are, you need to up
Pros and Cons of Social Media Networking & How It Affects Your Business Growth Read More »
The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the
How To Encourage Social Media Followers To Join Your Audience Read More »
