What You Need To Know About The Current State Of Social Media For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range […]
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When thinking of social media teams, I always imagine the war room created by the Oreo team. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York offices to show the world the power of “real-time marketing”. The brands quickly tweeted: “Power out? No problem. You can still dunk
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Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall There are no big platform changes to unpick this week, although Twitter has announced three tiny changes to its platform, one
Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You
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Chart of the Week: 50% of marketers say that personalizing content and experiences is a key challenge for social media in 2019 Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust
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It’s time for your monthly dose of social stories and campaigns. January’s edition has news from Facebook, the British Army, Twitter, Verizon and much more. Let’s get straight into it. (Don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) HSBC’s takes a risk with its ‘We are not an island’
The best social media stories & campaigns from January 2019 – Econsultancy Read More »
With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and
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Instagram launches new posting feature, Amazon sends out free product samples to improve conversion, Microsoft calls for laws around facial recognition regulation, Twitter rolling out a beta test for new features, Older people found to be more likely to share fake news on Facebook The ‘New Year new me’ idea seems to have been adopted
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have
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The Best Social Media Predictions For 2019 It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid social networks gain in popularity As we found out in 2018, if you’re
