We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. […]
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy:
6 Tips for Scaling Up Content Production without Sacrificing Quality Read More »
Imagine yourself in a store surrounded with dozens of new smartphones. Wherever you look, there are new iPhones, Samsung smartphones, phones from Sony, Huawei, LG and many more brands you might have not even heard of. Now, focus, you want to buy a new smartphone for your loved one. It’s going to be a gift
Why Encourage UGC And How To Run A UGC Contest On Instagram Read More »
Creating content for your brand’s online presence is incredibly important and, when done right, has multiple invaluable benefits for your company. However, quality content creation often becomes time consuming, expensive, and can sometimes feel impersonal. But what if there’s another way to get high-quality content at little to no cost? What if this content already
8 Ways to Encourage More User-Generated Content (UGC) Read More »
Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are
Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »
These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that’s generated by their fellow consumers. A Nielsen report showed that 92 percent of consumers trust recommendations made by people they know while 70 percent believe the opinions consumers post online. Some brands have been savvy enough
5 User-Generated Content Campaigns Your Brand Can Learn From Read More »
