If you’re just getting into email marketing (or even if you’ve been at it for a while!), you may be unaware of some of the rules and regulations that come along with managing a mailing list and launching campaigns. While you may be eager to get things up and running, there are some legal guidelines […]
Email Rules and Regulations to Follow – Duct Tape Marketing Read More »
Just about ten years ago, Julien Smith and I wrote and published a book called Trust Agents. It talked about the rising experience of companies being able to use the web to reach people directly and connect with them in a world where companies could no longer really control the information out on the web
This is a complete guide to conversion rate optimization (CRO). In today’s guide you’ll learn: How to run A/B tests How to optimize landing pages How to convert first-time visitors into customers Dozens of CRO best practices In short: if you want to get more leads, sales, and signups, you’ll love this new guide. The
Conversion Rate Optimization: The Definitive Guide Read More »
Traffic is down all over. It’s not just you. No one is reading your blog, and no one is reading anyone’s blog. The reason is that so many people wasted readers’ time. Too much junk. Too many marketers trying to capture everyone’s attention and failing. And far too many vague stories without real value. No
If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re
Is Pinterest Still a Good Platform to Advertise On in 2019? Read More »
The other day, I went with my Jacqueline and her mother to the 2019 Boston Pride Parade. We marched on behalf of the Upham’s Corner Health Center, who delivers community health care services in Boston. I marched because my son, Vince, is trans and gay(the parade marked his 17th birthday), and because I feel that
Note: This is not a sponsored post. Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. He is also a regular
Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know Read More »
It’s FIFA World Cup time! This means that millions of sports fans will be spending half of their summer in front of their TV screen, computer, smartphone or in France, to cheer for their favorite teams and players. Well, this World Cup would be pretty much as important as any other if it wouldn’t be
4 Reasons Why The FIFA Women’s World Cup 2019 Is a Game Changer Read More »
Okay, sure. Technically, you might have to learn a tiny bit about how to make something happen with technology to be able to use tools like video and podcasts or email newsletters to reach people. But my point is that using that kind of tech isn’t (shouldn’t be) your big worry and focus. Connecting Isn’t
The modern business world is all about conveying a lot of information digitally for those times when you can’t be face to face with your customer. It is the perfect opportunity for a massive company to bring a down-to-earth personable set of interactions to people who they hope to serve, and it’s a chance to
