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Ad fraud war wages on: More fraud to be stopped than successful in 2019

  Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White Ops. The report anticipates ad fraud losses to total $5.8 billion globally in 2019 – an almost 11 percent drop from the $6.5 billion global

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Brands take heed: Facebook is putting Groups at the center of its app

Facebook CEO Mark Zuckerberg said Facebook is making communities on the platform as central as friend connections, putting Groups at the center of the app. “Groups are at the heart of the experience,” said Zuckerberg during his keynote to kick-off the F8 Developers Conference. With communities becoming a central focus on the app, Groups will

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Amazon advertising growth slowed again in Q1: Does it matter?

Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while

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4 Ways to Drive Instagram Traffic Back to Your Website

Instagram can be both a consumer’s dream and a marketer’s nightmare. From the consumer perspective, Instagram is an endless feed of aesthetically pleasing, perfectly curated content, tailored to their interests. But for marketers, it’s not all rainbows and pretty filters. In fact, they can feel like they’re constantly solving a Rubix cube in getting their

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We Analyzed 12 Million Outreach Emails. Here’s What We Learned

We analyzed 12 million outreach emails to answer the question: What’s working in the world of email outreach right now? We looked at subject lines. We looked at personalization. We even looked at follow-up sequences. Along with our data partner for this study, Pitchbox, we uncovered a number of interesting findings. Here is a Summary

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