I’ve been creating (almost) daily video lately on YouTube as part of an impromptu “challenge” with Joel Comm. The process is interesting because video is at once the hardest and also the easiest kind of content to create. I don’t necessarily love making video, but it’s what people consume these days. Far more than any […]
You Don’t Have to LOVE Making Video – You Just Have to Make It Read More »
When I was growing up, the map was simple. You went to school, did what you could there, and went on from high school to either the military, a job, or college. You got one job. You found someone of the opposite sex and married, bought a house, a dog, and eventually made 2.5 kids.
Maps From the Old World Read More »
People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. Whether you’re doing the dishes at
Ultimate guide to podcast advertising and sponsorship Read More »
You already know it’s harder to get traffic from the social web unless you spend money on ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. But the reality is you can’t
17 Charts That Show Where Social Media is Heading Read More »
16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The Walt Disney CompanyNew York, NYRole: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is
Ever dream about working for The Walt Disney Company? Read More »
Building the perfect user experience for your eCommerce store is crucial for increasing conversions and bringing in more sales. Every component of your website must work in harmony. From your web design, typography, content and numerous page elements. Also, if your website isn’t easy to navigate, this may affect your search rankings on Google. In
7 Tips to Optimize UX for Your eCommerce Store Read More »
I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with people who are pushing the limits on email. We talked about what’s new and exciting, all the advanced strategies and tactics, that marketers are using successfully today, like artificial
Get your email marketing program back on track by reviewing the basics Read More »
Instagram is not just a photo-sharing platform anymore; it’s a fully fledged sales machine that helps businesses grow revenue right on the platform. However, in order stand out from your competitors on the platform: you need to take care of your buyers first. This starts with improving customer journey there. *This is the first of
How to Improve Customer Journey on Instagram: Part 1 Read More »
Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make the final call on whether to select your product or not. But, did you think about the people who actually use the tools? As the primary users of new
Why developers should play a big role in your next marketing campaign Read More »
As a marketer, we invest countless hours of time and energy into our digital marketing strategy. But, how do we know if it’s working? The renovation of a digital marketing strategy refers to changing or trying new initiatives in order to hit your business objectives. So the strategy you adopt for your business actually defines the
6 Signs It’s Time To Renovate Your Digital Marketing Strategy Read More »
