December 31 – the last day of the year is finally upon us! For many of us, this is a time to reflect and look at our accomplishments over the year. For others, it’s a time to make goals and resolutions to make the best of the coming year. For the rest of us, it’s […]
Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers
Build more emotionally engaging experiences with a personalized data strategy Read More »
People love to ask, “If you were starting from scratch in 2019 with no budget, what would you do?” And I always say the same thing. GET A JOB. If you’re thinking about starting a business, and the first thing that pops into your head is, “How can I do it without spending a dime?”
“How Do I Start A Business With No Money in 2019?” Read More »
November was one of the highest grossing months in terms of revenue for many retailers in 2018. It’s no surprise, as Black Friday and Cyber Monday online sales respectively generated $6.2 and $7.9 billion dollars (according to TechCrunch) in the US alone. What’s more, Amazon has announced it broke new sales records during that time.
5 Marketing Lessons Every Retail Brand Should Apply in 2019 Read More »
Your sales pipeline is quite literally the thing that keeps you in business. That’s why managing it effectively is so critical. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible. Plus, they allow you to see
Six Ways to Enhance Your Sales Pipeline with a CRM Read More »
We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently become more important with consumer trust at a historic low. This development makes trust a vital trait for brands to build—more than one in three consumers
3 inspiring campaigns that remind brands to be human during the holidays Read More »
Imagine yourself deep in the rainforest of British Columbia. Among the ancient forests and deep fjords, you find yourself immersed in a menagerie of bears, wolves, whales, and a collection of forest-dwelling creatures reminding you that you’re miles away from the concrete jungle. It’s rare enough to be surrounded by such natural beauty, but what
Even a bear-loving biologist can become an entrepreneur Read More »
Social media marketing is undoubtedly essential for every agency in this day and age. Advertising and PR is all about making your content seen, and social media is integral to this. But if you’re noticing that your firm’s marketing efforts aren’t measuring up to your goals, you’ll start to wonder how to improve your strategy. But
5 Tactics to Improve Social Media Ads for Agencies Read More »
Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not
Why smarter SSPs would be a boon to publishers and advertisers Read More »
So, people keep asking me, “Derek, are you alive?” Yes. I’m alive. But I’ve been missing in action. Why? I co-founded a company called Truvani. We create high quality supplements made from real food products. So far we launched 4 products. 1. Daily Turmeric Supplement2. Organic Chicken Bone Broth Powder3. Chocolate Plant-Based Protein Powder4. Marine
Truvani: I Co-Founded A New Company Called Truvani Read More »
