Running a product launch can be one of the most stressful times in a marketer’s life(that along with attempting to explain their job to their grandparents). You could spend weeks, even months preparing for a launch. You could try and anticipate for everything that could go wrong, but it’s all over in one day – […]
How to Monitor Your Product Launch: Lessons from #AppleEvent2018 Read More »
We hear often about the ever-decreasing attention span: Millenials need 5 second ads to keep their attention. The human attention span at 8 seconds, down 4 seconds since 2000. We have less attention than goldfish. Thankfully, we know that’s complete garbage for two reasons: The BBC thoroughly debunked it. We need only look in the
Epic Content Marketing (Or, 5 Practical Ways to Write Epic Shit) Read More »
Today I’m going to show you exactly how to do an SEO audit. In fact, this is the same process that helped Proven.com boost their search engine traffic by 48.7%. And I should point something out: This is a non-technical site audit. So if you’re not super technical (like me), you’ll love the simple steps
Running webinars is proven to be one of the best ways to generate both leads and sales. (GoToMeeting) Immediately upon starting to experiment with webinars, KISSmetrics, for example, was able to convert 40 to 80% of visits to their webinar landing pages into registrants, who were high-value leads. Each of their first three webinars then helped
Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in
Target acquired: How to define and use your ideal target market Read More »
Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital convenience from the beauty and personal products category. As new models disrupt the space, from subscribe and save options,
4 lessons learned from 200,000 Amazon beauty, personal care product pages Read More »
Did you know that marketing and PR professionals who work for educational institutions face the same challenges regular businesses do? It may come as a surprise, but not only do schools need to build a strong brand, manage their online reputation, interact with their community, but they also need to deal with things like promoting
4 Ways Schools Can Benefit From Social Listening Read More »
One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience. If you don’t have
How Brands Integrate Content on their eCommerce Category Pages Read More »
The basis of businesses today is the image they present to the world. You have to show others what it is that makes your company stand out form the rest and what makes your team qualified for the needs of the customers. The good news is that there are countless ways of achieving that task.
Create An Effective Marketing Kit | Marketing Guides Read More »
I’ve been wanting to share this with you for sooooo long… We’ve been working incredibly hard behind the scenes at Fizzle to put together an incredible new benefit for members. A while back, we asked ourselves this question: “What could we add to Fizzle that would make it an even more incredible, ridiculous, no-brainer kind
NEW! Fizzle membership now with premium managed WordPress hosting by Flywheel Read More »
