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Mention Joins Leading PR SaaS Solution Mynewsdesk to Become Global Leader in Media Monitoring

Today marks one of the most exciting days in Mention’s history. I’m pleased to announce that we have been acquired by Mynewsdesk, the number one Saas solution for digital communication and PR in the Nordics. You can read the full press release here. This will be a huge step in the right direction for Mention, as

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Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Where Amazon’s Headed? A Quick Synopsis from the Q2 Earnings Report

Amazon recently released their Q2 earnings report, listing what they’ve accomplished in the last quarter.  At Seer, we’re continually monitoring Amazon to understand how our clients might be impacted by their expansions into new industries.Here, we’ll highlight where Amazon is most focused on expansion: voice, groceries, fashion, and international*. As Amazon keeps spreading into new

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How to Know Whether Digital Ads Are Right for Your Business

Did you know that the revenue generated from digital ads increased by 21% from 2016 to 2017? Digital advertising is one of the fastest growing marketing channels today. Why? Because it helps you target a specific set of audiences and track results in real-time. Image Source – IAB There are many benefits of incorporating digital ads into

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The Role of Advertising in Guiding the Perfect Customer Journey

When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey. It’s not only a tool to reach prospective clients; it

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How to Use Advertising as a Lead Generation Tool

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at

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