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Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more Read More »

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more Read More »

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords. But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest). These people care about

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Talkin’ Impact: How to Manage Client Expectations When Things Aren’t Aligned

As consultants, it’s our role to be a true partner to our clients to help them meet or exceed business goals. But what happens when your client is pushing for something you don’t agree is in the best interest of achieving those goals? Do you follow the mantra that “the client is always right?” Or

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