Learning to work with large data sets is like growing up: you start with spreadsheets, with fragile functions that break on any change to the data. Then you begin to crawl and maybe learn VLookups to join data together. Your data might be a hundred rows in a spreadsheet and works just fine. Your spreadsheet […]
A Non-Coder’s Journey to Becoming a Data Engineer Read More »
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create
Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window Read More »
It may seem like decades ago, but ephemeral content only debuted in 2011 – thanks to a little called Snapchat. Originally known as the app for sending disappearing messages, Snapchat has changed drastically since. It added numerous features such as photos, videos, chat and filters, and grew to reach an astonishing 190 million daily active users. What remained the same
4 Ways Ephemeral Content Can Boost Your Brand Awareness Read More »
As performance marketers (and, frankly, as humans), we all lead busy lives. While we don’t have the magic formula for bending the space-time continuum, there are a few things that we’ve picked up along our way that have helped us get back some of that precious time. These are all small tweaks, optimizations, and efficiencies
Five AdWords optimizations you can implement quickly Read More »
Things go in and out of fashion, one minute Roseanne is on the air and then she’s racist, and as the earth spins around the sun gradually changing its tilt, the seasons change too. And so does the demand for your business. For some businesses, things stay mostly static, but say you’re an ice cream
It’s Summer! Why Not Hire a Seasonal Employee? Read More »
Your customers are your greatest asset The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and
The 1-2 Punch to get more new Customers and more Repeat Purchases. Read More »
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert? Then Facebook
Facebook’s Custom Audience Lists: Oh the People You’ll Reach! Read More »
“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase
The Most Important KPI You’re not Tracking (but should be) Read More »
Are you missing real-time mentions of your brand due to your browser? Do you have too many tabs open all the time? For many marketers, using Mention to stay on top of social listening and media monitoring is an essential part of being aware and competitive. You need to know what people are saying about your
Social Listening Without Interruption: Mention for Desktop Read More »
Our all-PPC conference is created specifically for digital marketers and PPC fanatics, new and old. It’s a place to gather, to share and collaborate on solutions, and simply have fun while learning about strategy and the latest trends. It’s an event tailor-made for digital marketing professionals like you who want to discuss tactics and actionable ideas
You came to PPC Hero to learn, so why not go one step further Read More »
