April 19, 2018 Every year, Hanapin releases a State of PPC report. The report establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in the paid advertising world. But in order to get this valuable data, we need to hear from you! If you can spare 5 minutes […]
This is the most comprehensive guide to backlinks on the planet. The best part? I’m going to show you techniques for getting backlinks that are working right now (in 2018). In short: if you want higher Google rankings, you’ll love this guide. Let’s get started. The post Backlinks: The Definitive Guide appeared first on Backlinko.
Ahh!! The last couple of months have been CRAZY busy… So, I stopped taking breaks because I thought I could get MORE done. The problem? My productivity completely tanked. Something needed to change. And I had a lot of questions… Like, how do breaks help or hurt your productivity? How do you take an effective
Why You Need to Take More Breaks (And How to Do It) Read More »
How can you improve your negotiation skills even if you HATE to negotiate? Here 7 of my best tips to help you get what you want… #1 Ask Yourself These 2 Questions… You might think that in order to negotiate better you have to strong-arm people. Like… You walk into the room and DEMAND to
7 Clever Tricks That Will Make You a Better Negotiator Read More »
There are two things you MUST do in every negotiation. One at the very beginning, one at the very end… Why Negotiate at All? Negotiations are weird. You (think you) know what they want. They (think they) know what you want. And if the goal is to make a deal… …somehow you need to get
The First (And Last) Thing You Should Do When You Negotiate Read More »
April 3, 2018 Hi PPC Heroes! If you’ve been reading our blog for at least a year, then you know that we put together an annual State of PPC report every Fall. The report establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in PPC. But in order
When a handshake fails, things can get awkward quickly… And since you only get ONE chance at a first impression, here’s how to shake hands – the right way. Why Handshakes Matter Handshakes are a crucial part of your first impression. Handshakes even affect the outcome of negotiations. That’s why I collected the best tips
How to Give a Perfect Handshake: The 20 Do’s And Don’ts Read More »
Tom Robertshaw (@bobbyshaw) is an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here. It can be easy lose ourselves in the chronic battle of customer acquisition. Expanding the top of the funnel to get more visitors coming to the site seems like
Achieve high growth by keeping customers coming back to your eCommerce website Read More »
Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many retailers find it easy to set up shopping campaigns, as their product feeds are setup in a way that makes it easy to import to Google (and Bing) Merchant Centers. For other retailers, though, there is a significant lift needed
Product Feed Best Practices for Shopping Campaigns Read More »
I’m 99% useless, but that 1% when I’m not, I’m dangerous. Here’s how I stay productive. #1 What It Really Means When You Say “I’m Busy” I’ll start with an infamous Derek Halpern rant… The FIRST step to being more productive is this: Eliminate the word “busy” from your vocabulary. Here’s why: #2 Get Macro-Focused
