Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms. […]
There are many different things you could do to get ahead in business and in life. Yet, all of the most successful people around me have ONE thing in common. They have amazing people skills. The funny thing is… Almost everyone I know who’s “good with people” TODAY… …is either an introvert… …or was once
Some of the Best Advice on How to Get Better With People Read More »
While Google and Bing might be your main breadwinners for paid search, don’t count out little-used platform Yahoo Gemini to gain some efficiency. Iterations of Yahoo Gemini have been around since February 2014. Starting as a way to leverage mobile and tablet traffic, Gemini’s main focus in those early days was on native ads. These
Our Client Tried Yahoo Gemini And Saw Impressive Results Read More »
I never considered myself to be funny. Until one day in high-school, when my whole perspective changed. I’ll never forget what happened… I was late for class – Math with Mr. G. Uh-oh. What you need to know about this story is that Mr. G. was NOT someone you want to mess with… For 30
The #1 regret of the dying is… “I wish I’d had the courage to live a life true to myself, not the life others expected of me.” Most people worry WAY too much what other people think. The problem is… Most people don’t realize this until it’s too late. I used to care what people
How to Stop Worrying About What People Think Of You Read More »
As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all
Reframing The Conversation: The Benefits Of Profit-Based Management Read More »
Being transparent about your business practices is not only the RIGHT thing to do… New research suggests it’s also the SMART thing to do. I’ll explain. I have to start this with a confession: I eat out WAY TOO MUCH. I especially enjoy going to new restaurants. And when you live in New York City,
Okay, so we all know that Google continues to maintain the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share
Repurposing Product Photography Quiz – SumAll Repurposing Product Photography Quiz – SumAll
February 13, 2018 You optimize your ppc ad copy, you’ve been reading about AI and you’re continuing to pump out high value content. You do all the things any good digital marketer should do. But, somehow, you’re not getting the results you used to. In the back of your mind, you know why. Competition
