This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, […]
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So, I’m running a mastermind group. One of the members was struggling with content creation. She said: Our blog posts are informative. But how do we make them more engaging for our readers? What did I tell her? I shared my “3 sentence rule” for making boring content more engaging. Here it is… First of
So, I recently went to a new restaurant, and they did something extraordinary. It’s one of my go-to spots now – I keep going back. What happened? Of course, the food was great. But the reason I keep going back is not the food. This restaurant did one thing in particular that made me come
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February 6, 2018 The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event. Machine Learning in Today’s Paid World (11am-11:30am) We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder,
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies Read More »
I had a good friend in college, and his brother was, like, the COOLEST guy ever. He was smart, good-looking, and popular. When he walked into the room, he had an “aura” of complete confidence. Me? I was struggling to hold a conversation. But this guy made it look so easy! Until… I got to
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Being creative is not just for “artists.” Today, we live in an idea economy: You need content ideas. Product ideas. Copy ideas. New ways to reach your customers. The better your ideas, the better your results. But what do you do when you’re STUCK for ideas? And how do you come up with your BEST
How to Be More Creative and Unlock Your Best Ideas Read More »
February 1, 2018 Do you love nerding out on PPC and would jump at the chance to attend Hero Conf this year for free? Pss..Answering yes or even “maybe” means there’s a cool contest for you. Yay! You may or may not have heard by now that we’re holding a PPC Hero Summit on February
Gather Your Friends & Colleagues: Win a Hero Conf Ticket! Read More »
I always tell people that competition is a good thing. Why? Because NO competition means there are NO customers. But there is a tipping point… You may need to change the way you promote and sell your products and services. There’s a point where there’s SO much competition that even GREAT products fail to attract
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Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and
The Art and Science of Storytelling — And How to Use Both to Reach Your Audience Read More »
Uh-oh… Take a look at this: It’s the completion rate of new year’s resolutions. What do you notice? Right. People don’t stick with their resolutions. But it gets worse. According to another survey… Only 9.2% of people feel they were successful in achieving their resolution last year. It’s not shocking. But it’s a depressingly low
How to Reach Your Big Goals When People Call You Crazy Read More »
