A friend asked me for advice: “Hey, Derek. I’m launching my first online course. But I can’t decide on a name. What should I call it?” The answer was clear in my mind. So I told him. “Don’t obsess over it. Choose a name that describes the outcome of the course for your students. Oh, […]
How to Take Your Own Advice Read More »
5. It’s packed with PPC resources. In every issue, we give you the latest industry whitepapers and reports, how-to guides, upcoming webinars and news about our all-PPC conference, Hero Conf. You can get all the industry updates and changes before anyone else. 4. Our content is written and produced by PPC experts. Our whitepapers and
Top 5 Reasons Why Our PPC Newsletter Rocks Read More »
If you’re serious about SEO, you NEED to optimize for RankBrain. Why? Well, Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day. In today’s guide you’re going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this. The post Google RankBrain:
Google RankBrain: The Definitive Guide Read More »
A social media crisis can sneak up on you, without any warning. Between 2012 and 2013, 70 percent of European communications professionals experienced one or more online crises, according to a study published in the Public Relations Review. There are signs though, that clue you in if you’re about face an online crisis. This includes if you’ve been
6 Ways Your Company Can Avoid an Online Crisis Read More »
I just published a video where I show you how I made $500,000 from one single blog post. Yes. From ONE blog post. It’s a long video. 84 minutes. It’s from a presentation I gave at a mastermind where many of the people in the room were advanced business owners. So, I know you’ll dig
How I Made $500,000 From One Blog Post Read More »
So you finally want to get paid what you’re worth? You’re in the right place. How do some photographers get $7,000 for a wedding shoot… while others get $500 for the same job? How do some web designers create websites for $25,000… while others get stuck with $1000 gigs? Why do some people get to
The Ultimate Guide to Getting Paid What You’re Worth Read More »
Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean?
Why Sales Reps are the Best Marketers in Your Company Read More »
So, let’s say you sell a service. Like a barber. Or a web designer. And you want to charge more… The question is: how can you raise your prices without pissing people off? Well… Watch this new video. How to Raise Your Prices This video is part of my new YouTube channel. To ensure you
Case Study: How to Charge More For Your Products And Services Read More »
Google (and other platforms) have waged war against websites that use intrusive popup boxes on mobile websites… It’s bad, too. Popups convert very well. But I understand why they hate them. So I created a new way to turn mobile website visitors into subscribers and customers. What else can you do? First, here’s the back
Warning: If You Use A Popup Signup Form On Your Website, Read This… Read More »
So, the content game is changing. And people are scared. “Help! Facebook changed the algo. What can I do?” “My email open rates are declining and I don’t know what to do” “My website traffic is the lowest it’s ever been. Help!” It hit everyone like a ton of bricks. And you know what? It
An Open Letter To Anyone Who Creates Content For 2018 Read More »
