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3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork

Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the value of subscribers isn’t going to […]

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Planet Derek: Best Copywriting Book, Chris Rock Standup Comedy Show, and Why I Got Bored Of My Content In 2017 (episode 3)

So, you want to become a better copywriter? Or writer? Or maybe you want to become a better public speaker? You should watch this new video. Why I Got Bored Of My Content In 2017 In 2017, I stopped making videos. Why? I GOT BORED. How many times can I tell you to promote your

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How to Get More People to Read Your Emails: 10 Top-Performing Email Subject-Lines of 2017

The headline says it all. With inboxes getting more and more crowded, it’s crucial your emails stand out – now more than ever. So let me share what worked for me this year… and why. Ready? Let’s jump right in… Here Are The Top 10 Highest Open Rate Emails of 2017 Hi, I’m Derek Halpern,

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What Happens When Your Startup is Acquired by a Big Brand?

Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at

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