November 27, 2017 The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and […]
[New Webinar] The Top 5 FAQ’s When Considering Programmatic Read More »
2017 was an interesting year for SEO and link building. The million-dollar question is what will 2018 bring? The holiday season has arrived. You might as well end 2017 with a big bang and at the top of search engine results. Of course, there were some ambiguities during the year that may have caused
Link Building Ideas for 2018 (Yes, Links Still Matter) Read More »
The early days of any online business consist of a cross between stress and pleasure. You’ve left your dead-end job in the dust and started a career focused around your passion, but the anxiety that comes along will be inevitable. Every click and view that you receive will become an obsession, and even if you
How to Turn Clicks and Views Into Buys Read More »
Here at Level343, we strongly advocate the practice of recording your online marketing performance benchmarks before jumping into an SEO campaign. Why? Well, first, I think any true analyst or successful site owner naturally understands the value of sound metrics and continuous improvement. It just makes sense that you’d need to know where you are
Measuring Your Marketing Efforts The Right Way Read More »
What are you doing for Thanksgiving? It’s a question that both provokes good vibes and bad feelings. Whatever you’re doing, shouldn’t your business be apart of that plan, too? Thanksgiving is, after all, the official start of the holiday season (even though SOME retailers insist on November 1st) and with it, the promise of strong
How to Pull Off a Holiday Campaign For Thanksgiving Read More »
It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective
Stop Everything & Setup Google Analytics Email Conversion Tracking! Read More »
Is there anything more valuable than a returning customer? I think about the bodega I frequent in my neighborhood in Brooklyn: how each transaction begins and ends with some pleasant conversation with the guy behind the counter, a scratch on the resident cat’s head, and the confidence that yes, I’ll be back, and that my
It’s All in the Data: The Magic of the Returning Customer Read More »
Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend happens in the four weeks leading up to Black Friday, and that last year’s Black
How consumers plan to research & purchase gifts this season Read More »
Ah, Instagram. The final frontier (maybe for my mom) but a gold mine of potential. It’s where I post compromising photos of my cat, Ozma, or where my girlfriend showcases her animation portfolio. It’s where online entrepreneurs like you can further advertise what they’re selling online, and it isn’t just because Instagram is photo-based. What
How to Use Instagram to Build Your Brand Read More »
The Seer team keeps a running doc of Google search features and oddities, which we collectively update anytime we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. If you’re in a highly visual industry or are
Personalized Search Results & More Read More »
