Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey. A well designed and properly executed sales funnel has four stages: awareness, interest, decision, and action. And it helps a business to convert their leads into paying customers. It’s important – and not easy – […]
[Infographic] How to Build a Successful Sales Funnel Read More »
If we go for too long without progress, we lose momentum and the work grows more and more resistance. Do you know what I mean? When the work just kind of feels heavier and heavier? This happens in our projects. It happens in our goals. It happens in anything we want to achieve or accomplish.
PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t
Humans have a destructive tendency to overcomplicate things. Building a small business is no different. The essence of a successful business is incredibly simple. As Paul Graham says, you have to build something people want. Expanded just a little, you have to create something that solves a problem or addresses a desire for people in
So, I made $88.71 for each person who visited this one single page on my website. What page was it? My checkout page. Here’s a screenshot of what it looks like: It’s simple. It’s clean. And it works like a charm. Now let me breakdown why it works… And then show you how to make
How I Made $88.71 For Each Person Who Visited This One Single Page On My Website Read More »
So, I went on a double date. We hit up a nice restaurant and bar down in Soho, NYC. And let me tell you: the bartender was great! Service was great. He was likable and fun. And bonus? He even hooked us up with a few things for nothing. When the bill came, my friends
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once
5 Exciting Social Media and Marketing Trends to Know in 2017 Read More »
Just as Google has issued another update on its efforts to address advertisers’ brand safety concerns on YouTube, AdvertisingAge is reporting the company is shopping a new YouTube solution for publishers. According to Ad Age, YouTube is offering publishers the ability to control the ads served on their YouTube videos when they use its video
Google reportedly pitching publishers on YouTube video player with ad inventory controls Read More »
Having a small business-sized budget shouldn’t mean cutting corners on security. With the right approach, you can protect your online data, secure your storefront, and keep your business safe—without breaking the bank. Take a look at these six areas of business security and what you can do to make them even safer. 1. Keep Your
Safety First: 5 Ways to Keep Your Business Safe (On and Offline) Read More »
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware” seal. AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust received the seal for implementing TAG’s anti-malware standards. “You can’t stop fraud without stopping malware because the two are intertwined at nearly
TAG awards 9 adtech companies with “Certified Against Malware” seal Read More »
