Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a dramatic impact on the way users — and potentially marketers — engage with the social platform. According to Bloomberg sources, one product is a standalone voice assistant in the vein of the Amazon […]
What Facebook’s (reported) video chat device could mean for its ad business Read More »
Here’s a familiar situation: you leave your house with a fully charged smartphone only to realize it’s at 37% by the time you reach your destination. What’s draining its battery life? Apps. Specifically social media apps.The average person spends up to 4 hours on their smartphones a day. Over 80% of that time is spent
How to Use Instagram Hashtags for Your Business Read More »
So, this week I’m talking about how to write better sales copy… Yesterday I showed you how one entrepreneur rewrote her sales page for a childrens’ toy. Today I want to show you how you can rewrite something as simple as a social media update and make it 100x better. Angelique Roux is a massage
How to Write Facebook Posts That Get ORGANIC REACH! Read More »
So, Ilona Viluma runs a company called “Gigi Bloks.” It’s an educational children’s toy that encourages kids to build all sorts of cool stuff: like castles, walls, tables, dinosaurs, birds, and more. Even though she primarily sold through retail stores, she wanted to start selling Gigi Blocks online. The problem? People just weren’t buying. The
See How This Entrepreneur Rewrote Her Sales Page For A Childrens’ Toy Read More »
July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! We curated a number
Master List of the Best Ad Tech Platforms for PPC Read More »
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Read More »
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly
Looking beyond consumer journey position Read More »
What drives us to make choices? As consumers, we can set certain parameters like “laundry in unit”, “no animal testing”, or “100% cotton”, but what makes us decide to commit? As a small business owner – trying to do it all – you may not have the time to understand every individual customer. What makes
Empathy Maps – what and how? Read More »
Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one of the most straightforward ways to get data you can use. But problem: most
How to Create Perfect Surveys for Better Customer Care Read More »
So, I got into an argument with my videographer. Him: “We should film one of those day in the life videos.” Me: “But my life is pretty boring… All my employees work from their home office… I go to the same coffee shop everyday… And I rarely have meetings.” Him: “Well, lets go do some
Behind the Scenes of Social Triggers (and Derek Halpern) Read More »
