It’s been a great week for Facebook! In addition to announcing over 2 billion monthly users, they also made some big announcements that have caused raised eyebrows and excited hand-waving in the digital marketing community. So what exactly are they planning? Facebook Creator App Facebook has designed the creator app (released later this year) to […]
Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them all together based on demographics won’t cut it either. Typically, marketing segmentation looks squarely at a user’s buying behaviors in trying to predict their
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap an “S” on your chest… …because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers: 17 insanely actionable SEO copywriting tips that you can use right now.
SEO Copywriting: 17 Powerful Secrets (With Real-Life Examples) Read More »
Ever wonder why some people can charge $50 per hour? Or $100 per hour? Or $1000 (or more) per hour? You may think “it depends on your industry,” and that’s partly true. But there’s one other thing that’s directly correlated to how much you can charge your clients… …and I break it down in this
This is why some people can charge $1000 (or more) per hour. Read More »
Wondering how to get your business found in local search? I asked dozens of local SEO experts from around the world a simple question: “What is the most Kick Ass strategy you used to make a brick and mortar business go from invisible to unmissable in local search?” 29 people replied and these are the
Kick Ass Local SEO Strategies from Around the World Read More »
June 25, 2017 Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to
Attributing Your Brand’s PPC Success Accurately Across Platforms Read More »
Managing a construction firm comes with unique challenges. Read our guide for ways to handle them. By Karina Fabian – June 21, 2017 There are certain business practices that are acceptable with one team but not another, and during consolidations, sensitivity to those differences is key. By Gil Klein – June 19, 2017 Are you
Fun fact: If you rely on “word-of-mouth,” you need help. Specifically my help. Here’s why: Everyone knows the BIG PROBLEM with Word-of-Mouth… …but no one thinks it will happen to them. I’ll explain. Look: Word-of-mouth is a great way to build a business. It means that your product or service is good enough that people
Fun fact: If you rely on “word-of-mouth,” you need help Read More »
Things look pretty bleak… 17 out of 18 women make less than $100,000 per year. 1 In 114 countries, more than half of the adult population is overweight. In America it’s closer to two-thirds. 2 “Poor at 20, Poor for life.” A new study indicates that from the 1980s to 2000s, people are less likely
How to Live A Remarkable Life (The Secret? Be The Exception) Read More »
My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that
