Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment. Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation – the process […]
Unilever encouraged by blockchain ad-buying pilot Read More »
The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other
Digitally Native Vertical Brands: direct to consumer heaven or overhyped? Read More »
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to
Five ways blockchain will impact search marketing Read More »
By Aaron Viles Last year, world leaders met in Paris to hash out a global climate deal to curb greenhouse gases and prepare countries and communities from the unavoidable impacts of climate change, made so by decades-long feet-dragging and unwillingness to act. While these public solutions are critical to fighting climate change, equally important are
10 Big Companies Setting Great Environmental Examples Read More »
“Digitizing Unilever is one of my top priorities,” says Unilever’s new CEO Alan Jope. “How we digitize marketing. How we digitize working with our customers. Digitizing our supply chain. Digitizing our people processes. You are going to see a strong digital emphasis in my agenda for Unilever.” Alan Jope, CEO of Unilever, discussed Unilever’s growth
Digitizing Unilever is One of My Top Priorities, Says CEO Read More »
