When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into a lead gen campaign, how to […]
The 2019 Budget Season Doesn’t Have to Be a Nightmare Read More »
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the
More Breaking News: Amazon Rebrand + Exact Match Update Read More »
On Wednesday, September 4th, Amazon aimed to minimize confusion by launching Amazon Advertising, a combination of all the parts of the ad business – Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform. Amazon is listening to its advertisers, and this news gives us all hope that the platform will continue to evolve to
The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand Read More »
Chatbots are all the rage, but are you using yours to its full potential? Having a chatbot on your site allows for quick communication, improved customer service, and can push users to specific landing pages. Are you getting everything out of your chatbot that you could be? Or, are you skeptical of chatbots? Wondering how
Drive Prospects Down the Funnel with Chatbots Read More »
Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?! Without this option, advertisers could see major peaks in wasted spend and loss of control as their ads will show up (unwanted) within
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN Read More »
We all know that Google Ads is like one big boxing match. Everyone is battling it out for conversions across all platforms, trying to keep their heads on straight as they juggle restrictions and challenges across the board. If only there was a better way… AI might be the solution to all of your problems
Is AI the Secret to Google Ads Success? Read More »
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t
Amazon Advertising: How to Conquer This New Frontier Read More »
July 30, 2018 When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources?
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins Read More »
array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 27, 2018 It’s one thing to have tons of leads in your funnel. It’s another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic
Tried Everything to Get Qualified Leads? Time to Try Programmatic Read More »
July 16, 2018 This Thursday, it’s time to hash it out. Responsive Search Ads – what do you think of them? Have you found success with them, or have you been disappointed? We’re bringing in the search experts to chat on this one, discuss the impact of the new ad type, and suggest best practices
Time for an Honest Discussion about RSA’s Read More »
