July 11, 2018 We all know that responsive search ads (RSAs) are the hot new ad type, but how will they fit into the grand scheme of digital advertising? What is the best course of action to implement them in your existing paid search strategies? We’ve observed some mixed reviews about the new ad type […]
Responsive Search Ads: Why We Love/Hate Them Read More »
July 9, 2018 Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re
Shopping Feed Tips to Gain Major Brand Visibility Read More »
July 6, 2018 Shopping feed management is a VITAL part of driving your users to conversion. What all does that entail, you ask? Well, it’s different for every platform. Isn’t that fun? A ton of different tips and best practices for you to learn for each and every platform where you’re advertising your product. That’s
How to Make Your Shopping Feeds PERFECT Read More »
July 2, 2018 What’s the first thing that pops into your mind when you think of YouTube ads? Does your heart rate shoot up a little? Palms sweaty, knees weak, …Mom’s spaghetti? Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads Read More »
June 25, 2018 It’s that time again – time to update you on the new features and tools in AdWords to take your digital marketing experience to the next level. From enhancing functionality on YouTube traffic to the machine taking over, all you’ll need to do is watch this webinar to have the pro tips
The New Interface and Beyond: AdWords Updates 2018 Read More »
June 18, 2018 Improving your paid search results is an ongoing challenge – CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert
10 New Ways to Optimize Paid Search with Call Intelligence Read More »
June 11, 2018 Always wish you could have one eye on the competition? Don’t we all. We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you. By utilizing auction insights, you can better identify what you want to target and use the
Easy Steps to Complete a Competitor Analysis Read More »
June 4, 2018 The longer you are in the PPC industry, the more complex problems you encounter. The challenge (and fun) comes from finding unique solutions to these problems. Fortunately, for Hanapin dynamic duo Lauren Rosner and Rachael Law, creative solutions are their passion. That’s why they’re sitting down to address their favorite digital marketing
Real Life PPC: Marketing Tools that Make Life Easier Read More »
May 28, 2018 You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on
The Impact of Facebook and How to Prove It Read More »
May 21, 2018 Did you know that call tracking can provide you with incredibly rich data to help you better visualize and understand your users’ journey to conversion…and help you more successfully cater to their needs? We know it can be hard to prove the value of the tool. Our experts are here to explain
How to Drive Calls that Actually Convert Read More »
