May 14, 2018 Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much? In […]
How to Master Attribution for Easy Budget Planning Read More »
May 7, 2018 You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and
From Facebook to Quora: 8 Ad Updates You Need Today Read More »
April 30, 2018 If you haven’t noticed, chatbots are all the rage. And for good reason! Chatbots can engage your audience and give them the attention they deserve without you having to personally spend all of your time answering chats. But they can be intimidating when it comes to the PPC side of things. How
April 23, 2018 Artificial intelligence, and what it means for the PPC industry, is buzzing around like crazy right now. As we see more and more automation tools come out, we are constantly wondering how it will change digital marketing. Have you thought about what AI could impact your…ad copy? With ad copy being controlled
April 9, 2018 Have you been itching for some more time back in your life? Think about all the time you spend in Excel…and imagine that time cut in HALF. Drooling a little? We thought so. We have a whole host of PPC Excel shortcuts to add to your repertoire and give you a few
April 9, 2018 Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to help you out. In this
How to Achieve Lead Gen Success Using Programmatic Read More »
April 2, 2018 Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual
March 26, 2018 When it comes to ecommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how
The Perfect Email Remarketing Strategy for Ecommerce Read More »
March 19, 2018 We all know that social is always changing, but especially now it seems that there are some major trends shaking up the PPC industry. When it comes to paid social, advertisers need to stay on top of it, or they’ll be left in the dust. That’s why we have some awesome experts
March 12, 2018 Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry — our experts are here to show you how to optimize Facebook campaigns
Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass Read More »
