September 25, 2017 Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until […]
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017 Read More »
September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results. We’re teaming up with DialogTech to tell you all
Optimizing Display Advertising in an Omni-Channel World Read More »
September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some
Leverage Google Shopping for a Blowout Holiday Season Read More »
September 5, 2017 You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t
August 28, 2017 When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to improve our CRO, but it is vital to have a balance of
August 21, 2017 Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able to make changes based on data is
Making the Case for the Customer Journey as an Important Piece of the Digital Puzzle Read More »
August 8, 2017 You optimize ad copy, you bid on ad placements. You do all the things any good PPC marketer should do. But, somehow, you’re not getting the results you need. Your competitors beat you to Google’s top spot again, your click-through rate is low and — oh crap — you’re all out of
August 7, 2017 You might know that insights into your competitors’ strategies are useful, but did you know you can use them to improve your ad rank? Having a high ad rank can potentially lower your cost per click. As we walk you through how to focus on auction insights, quality score metrics, and competitor
How to Outpace Your PPC Rivals with Competitor Insights Read More »
July 31, 2017 Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of
Push Play on Growth: Why You Need YouTube Advertising Read More »
July 24, 2017 Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think
What’s Happening in the World of Paid Social? 2017 Insights and Predictions Read More »
