Upworthy

How To Improve Your Winning B2B Content Marketing Distribution [Case Study]

Aaron Orendorff, Alison Levine, Andy Crestodina, BuzzSumo, Co-Schedule, Content marketing, Dave Gerhardt, Jon Morrow, Mike Alton, Nadya Khoja, SEO BLOG, Steve Rayson, Upworthy / Good To SEO

5 B2B Content Marketing Distribution Tactics You Can Use Need to improve your stellar B2B content marketing distribution? Of course you do! Before you pull out your spreadsheet to show me that your content yielded above average results for your business, consider how you’d feel if the opposite were true. Even worse if your […]

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How To Write Better Headlines Based On Data [Research]

Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.