There could be a reason why you’d want to switch your top level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would […]
Switching the TLD of your website • Yoast Read More »
If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your
changing URL structure and rankings • Yoast Read More »
Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly important components of ranking well in Google. While you may not need to recover from an explicit Google penalty, if a lot of your web
The Marketer’s Guide to Identifying & Fixing Google Index Bloat Read More »
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the
SEO basics: What is a permalink? Read More »
This post has been updated with more free SEO tools to help you grow your rankings in 2017! Search engine optimization (SEO) is tough. In fact, the challenges are so real that any SEO would appreciate a handy tool to make their job easier. But the popular belief is that the more features a tool includes,
15 Free SEO Tools to Improve Your Google Ranking Read More »
