This week, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers. This is one of the many innovations that have led some experts to speculate that the UK – along with other regions […]
How mobile payment is changing offline UX – Econsultancy Read More »
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone. While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and
The marketer’s guide to progressive web apps (PWAs) – Econsultancy Read More »
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way. On Tuesday, two US senators introduced a bill that would forbid large platform companies like Facebook from using so-called dark patterns to
In push to rein in tech companies, lawmakers target dark patterns – Econsultancy Read More »
Technology has created a world of opportunities in medicine and healthcare and organizations serving these markets are increasingly looking to take advantage of them. For example, pharma companies are increasingly creating web and mobile services and developing connected devices that ultimately aim to improve the lives of patients. But as companies work to employ health
EHR shortcomings highlight risks for health tech offerings – Econsultancy Read More »
When conducting user testing, recruiting the right people to test your product or website is all-important. No matter how much thought is put into the other aspects of user testing, or how well-executed they are, the data you get won’t be useful if it isn’t coming from your desired user base. But getting hold of
Recruiting niche demographics for user testing (without asking an agency) – Econsultancy Read More »
Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds. With Google research showing that the bounce
Seven ways developers and web managers can improve it – Econsultancy Read More »
Boohoo braved the storm that was Christmas 2018. Amid the worst retail sales for the period in a decade, the Boohoo group (which also owns PrettyLittleThing and NastyGal) reported 44% overall growth in the last four months of the year. So, why is Boohoo succeeding while others – even the mighty ASOS – are flailing?
12 clever ecommerce features and strategies that drive sales – Econsultancy Read More »
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine. Remember, if you’re looking to continue your own development, take a look at Econsultancy’s digital marketing training courses. Please describe your job: What do you do? Claire Vo: As the SVP
A day in the of… SVP Product Management at Optimizely – Econsultancy Read More »
I did a lot of online browsing over the holidays and though I didn’t end up buying much, my aimless scrolling at least revealed some user frustrations that I can share with you on the Econsultancy blog. Here are 10 that annoyed me. These frustrations are not unique to sale shopping, but can be exacerbated
10 UX frustrations when online sale shopping Read More »
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen. The main thing I love about Citymapper is its UX, which includes
Why I love Citymapper’s user experience Read More »
