Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, or in-house – it’s likely you’ve been confronted with a security issue at some point. […]
Cybersecurity for digital marketers: Discovering site vulnerabilities Read More »
Predictions, trends and what to look out for in UX and CRO in the year ahead More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going mainstream. With CRO and UX in the limelight, what do industry experts predict will happen next? Good user experience is driven by user
UX, CX and CRO trends 2019: Digital Experience Management Read More »
Brands across all industries need to rethink their mobile experiences to focus on speed A study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average 3G connection, while over half of your visitors will leave if the page takes longer than 3 seconds. As
Mobile visitors are 90% more likely to bounce if your pages load in over 1-5 seconds Read More »
Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, over half (53%) conduct user testing, or use user testing results to inform senior management
Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) also do user research after launching. It isn’t recommended to only do testing after launch,
Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a
What Psychology Studies Can Teach Us About UX and Web Design Principles Read More »
Mobile user experience is becoming a key priority for brands as they look to engage with their audiences in this multi-channel, multi-device environment. This ‘mobile first’ index is on the way and, combined with the increase in consumers using voice search, getting the key user experience components for your mobile strategy has never been more
6 Tactics to Improve your Mobile User Experience Read More »
