NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused […]
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social
22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond Read More »
If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even
A lot of websites have a confusing structure. Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. This can be frustrating for your visitors and difficult for Google to index. Today I will walk you through a strategy to improve your website structure, which can help
How to Improve Your Website Structure to Boost Your Profits Read More »
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For
How to Design the UX of a Website or App to Increase Conversions Read More »
Building a decent e-commerce store is easy, but growing a successful e-commerce business is much harder. To develop a rewarding e-commerce business, you need a web store built on the fundamentals of experience, know-how and constant improvements over time. It’s the same as running in a marathon: you need to carefully prepare so that you
Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long
Five ways to improve your website’s bounce rate (and why you should) Read More »
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis techniques you can use to get these answers. I realize it’s more fun to focus
Plug revenue leaks with these 3 CX analysis techniques Read More »
The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast. Today SEO involves loads of practices including link building, technical optimization, proper keyword research, and
Why bother with user experience: UX tips for SEO experts and business owners Read More »
It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what it is or how it works. The result is that numerous
Google RankBrain: Clearing up the myths and misconceptions Read More »
