People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial ‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving factors of your customer experience strategy. People always prefer a brand that keeps them happy […]
5 ways to improve customer experience in 2019 Read More »
Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user’s needs and provide a positive experience that keeps people loyal to the brand. The increasingly mobile
Summary of Google’s top UX guidelines Read More »
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for
Top trends to increase value for paid search spend Read More »
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features
7 Mistakes in UI and UX That Are Costing You Engagement Read More »
Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting
9 Ways to Deliver the Best Digital Experience to Your Customers Read More »
While math and design may seem like uncommon partners, our philosophy at Seer is to always use as much data as possible to drive design decisions—especially when it comes to A/B testing. A data driven approach to A/B testing means preparing for success by 1) anticipating potential hurdles and 2) ensuring that you have definitive
Data Driven Approach to A/B Testing Read More »
The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful. Access to our respective search histories is not a new Google feature. Each of us can
SEO has changed over the years. In the beginning, search engines crawled links between sites and even before Google, linking from one site to another was virtually the only way you could get anywhere. Eventually, keywords came into play and search engines could attach common keyword phrases to links found on the Internet. But as
Quality Over Quantity: The Balance of Keyword Usage Read More »
How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website is only the first step; from that point on, you need to provide a good
4 Tips to help you improve your website’s user experience and conversions Read More »
Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a
A Quick Guide on Combining Virtual Reality and Content Marketing Read More »
