As Seth Godin says: “Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people […]
5 Reasons Why Live Chat Helps Your Business Go the Extra Mile Read More »
“Hey Siri, where’s the closest coffee shop?” “Hey Google, is it going to rain tonight?” “Hey Alexa, can we order more home supplies?” If these questions sound familiar to you, congratulations! You are part of the voice search revolution that has been making quite an impact on online search in the recent years. Popular voice
Quick Wins to Optimize for Voice Search SEO Read More »
SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible. The first steps towards search engine optimization can be scary, but you can start
SEO 101: 11 tips you need to know when you optimize your site Read More »
Your website is a big deal. And even if it’s only a few months old, the odds are high that it’s already somewhat outdated. Keep in mind that your website doesn’t just increase your visibility on the Internet. It’s also usually a consumer’s first interaction with your business. More than 65% of your target market is
3 Keys to Updating Your Website for Optimal User Experience Read More »
You’ve heard the buzzword omni-channel and you’ve probably been told that your business needs an omni-channel presence. It’s true. Omni-channel customers spend an average of 15-30% more than customers who are shopping through just one channel and the most successful businesses provide an omni-channel experience for their customers. This means that customers can shop on your website
Best Small Business Phone Systems of 2018 Read More »
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and
The 7 Most Important Ranking Factors in 2018 Read More »
Creating good user experience depends on the acquisition of data. This has the power to help website designers make optimal choices by presenting them with information acquired from tracking user behaviors and activities. Data gives designers further insight into performance levels, enabling them to make decisions based on authentic user insights rather than unconfirmed guesses
Making Data-Driven Decisions for Better Website UX Read More »
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it (i.e. they ‘bounce’ off the page). However, like anything in SEO or digital marketing,
How to reduce your site’s bounce rate Read More »
March 29, 2018 How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the
Creating a Seamless Pre- to Post-Click Experience Read More »
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
