Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying. Nowadays, […]
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Unleashing the potential of user-generated content from brands For digitally savvy consumers, traditional ads just aren’t cutting it. Instead, consumers are looking for “social proof.” And they’re turning to their fellow consumers on social media and blogs to establish whether you have it Dimensional Research found that 90 percent of consumers claim positive online reviews influence
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How you can use your user’s content to boost your results The best things in life are free. And user-generated content (or UGC) — which costs nothing — is one of the best marketing strategies available to brands, especially on Instagram. While its user base isn’t as large as that of its parent company, Instagram is
3 Keys to Repurposing User-Generated Content in Your Social Media Strategy Read More »
Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took a recent survey into UGC, said that user-generated content was the highest influencing factor when
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