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The Fastest Business App Growth in History

app, brand core, brand pillars, Case Studies, Case Study, ceo, CMO, Design, diversity, Email, Flickr, growth, internal communication, Microsoft, slack, Stewart Butterfield, users, UX, Wall of Love, word-of-mouth marketing, Yammer /

Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include: Accumulating 8 million daily active users (and 3 million of those are paid users) Having the highest conversion rate (30%) among freemium software products Being used (and paid for!) […]

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An SEO’s guide to Google Analytics terms

Analytics, bounce rate, click through rates, clicks, CTR, entrances, exit rate, exits, GA, Google Analytics, Google Analytics terms, meta descriptions, page views, SEO, SERPs, traffic, users /

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page views?

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